This privacy policy outlines how UK Casino List ("UK Casino List," "us," "our," "we") handles data and information received from our end users. Capitalized terms not defined herein have the meanings given in the UK Casino List Terms of Use (the "Terms"). The term "Site" refers to the website where this Privacy Policy is posted, as well as any mobile applications operated by us that reference this policy. We respect the privacy rights of our end users and are committed to ensuring you can make informed decisions about your information. This privacy statement details our policies on the collection, use, disclosure, and protection of the information we receive.

INFORMATION WE COLLECT

Information You Provide to Us We do not require users to register to use our Site or basic services. However, if you send us a 'Contact Us' request via an online form or email, you may need to provide certain personal information, such as your email address and name. Additionally, we may offer opportunities to subscribe to newsletters, participate in surveys, and engage in other promotional activities (some administered by us, others by third-party services we engage). These interactions, such as responding to blog forums, subscribing to newsletters, or participating in surveys, may require you to provide personal information like your name and email address. Information We Collect from You During your use of the Site, we may collect personal information, including details about your device (laptop, tablet, mobile device), operating system, unique device identifier, software, usage of the service, location data, time zone, browser type, Internet Protocol (IP) address, network Media Access Control (MAC), geolocation, cookies, language preference, referring and exit pages and URLs, number of clicks, domain names, landing pages, pages viewed and their order, time spent on specific pages, date and time of activity, email and ad interactions (open, forward, click-through), log files, and other usage data. We also gather information regarding the use of our tools, such as the teams or players you select and their performance, along with statistical and aggregated data about your use of the Site and our services. For tailored advertising purposes, the Site collects information to advertise to you across unaffiliated websites based on previously collected data. This information includes timestamp, device information, UUID (cookie ID, mobile advertising ID, or statistical ID), Connected ID, user agent, IP address, and referrer information. The Site utilizes "cookies" and other anonymous web tracking technologies (like "web beacons" and "pixel tags"), developed by us or third-party service providers. Information We Receive from Third Parties We may receive personal information about you from third-party vendors or partners when you view our ad (promoting our Site or a partner's) on a third-party website or mobile application. This information includes IP address, DMA, connection speed, user agent, imprecise location (e.g., zip code, country, region), browser type, operating system, browser language, Internet Service Provider (ISP), click event, and UUIDs assigned to your browser or device (e.g., Google advertising identifiers, cookie ID, mobile advertising ID, statistical ID). Additionally, we may receive personal information about you from our partners linked on this Site. This information may include an internal user identifier generated by our system (not a unique identifier) and a summary of actions you take on such partners' websites (e.g., clicks, purchases, form submissions).

HOW WE USE INFORMATION

In addition to the uses detailed elsewhere in this Privacy Policy, we may also utilize your personal information for the following purposes: Development and Improvement: We use all provided information to assist in the development and enhancement of our Site, services, tools, and associated technologies, as well as to develop new services, features, and functionalities, including through third parties such as contractors, sub-contractors, and service providers. Internal Use: Personally identifiable information and other data may be used internally to diagnose problems with our services, make our services more beneficial for you and other customers, develop new services, features, and functionalities, and grant you access to other sites and services we operate and provide. Statistical Analysis: By analyzing all received information, we compile statistical data across a variety of users (“Statistical Information”). This helps us understand trends and customer needs, allowing us to consider new services and tailor our existing services and associated technologies to customer preferences. We may share non-personal Statistical Information with our partners under commercial terms that we determine at our discretion. Additionally, we may provide information to third parties as long as any identifying details, such as name, address, or contact information, have been removed. Administrative and Promotional Contact: We may use your information to contact you for administrative purposes like customer service or to send you promotional messages. We may also use your information to provide you with information or promotions that we believe may interest you, though you will always have the option to opt-out of direct communications containing commercial messages. Tailored Advertising and Marketing Performance: We may use your information for tailored advertising, to assess the performance of our marketing campaigns, track referrals made through this Site or our ads on other websites or mobile applications, and to validate that you are a human and not a bot. Analytics Tools: We may use analytics tools, including Google Analytics, to understand user behavior on our Site and services, such as tracking page content, clicks/touches, movements, scrolls, and keystroke activities. The privacy practices of these tools are subject to their own policies, and they may use their own cookies to provide their services. Information Transfer: We may allow you to transfer your information to services or websites provided by third parties. If you approve by clicking the link to such websites or services, we may transfer all or any of your collected information (including personally identifiable information) to those services or websites. If you do not wish for your information to be transferred this way, refrain from clicking the links we provide to such services. We will only use collected information in compliance with applicable law.

COOKIES

We may use cookies, web beacons, gifs, pixel tags, log files, and other industry-recognized technologies to automatically collect certain information when you use our Site and services (collectively, "Cookies"). These technologies help us understand how you use the Site and services, enhancing your online experience. Additionally, we may use Cookies to conduct tailored advertising across unaffiliated websites or mobile applications. Cookies are small text files containing strings of information that are stored locally on your computer or mobile device. They are widely used to make websites function more efficiently and effectively. By reading and writing these files, websites can recognize you and remember important information that makes your use of a website more convenient (e.g., by remembering your user preferences). To adjust your tracking settings or cookie preferences, check the "Help" menu of your browser or operating system. Note that our system may not recognize some or all "Do Not Track" headers from browsers.

HOW WE PROTECT INFORMATION

We adhere to generally accepted industry standards to protect the data submitted to us, both during transmission and after we receive it. However, no method of transmission over the Internet or electronic storage is entirely secure. Therefore, while we strive to use commercially acceptable means to safeguard your information, we cannot guarantee its absolute security.

SHARING YOUR INFORMATION WITH THIRD PARTIES

Despite anything stated to the contrary herein, we will fully cooperate with any law enforcement authorities or court orders requesting or directing us to disclose the identity, behavior, or digital content of any user suspected of engaging in illegal or infringing behavior. We will comply with any applicable laws that require the collection and provision of your data to the relevant authorities. We may use subcontractors and third-party service providers and share with them the information we receive for the purposes set forth in this Privacy Policy. We may also share your information with our subsidiaries, parent companies, and affiliates for purposes consistent with this Privacy Policy. All of the above may be located in countries other than your own. For example, we may send your information to countries outside the United States or the European Economic Area. All our subcontractors will be subject to non-disclosure and non-use obligations. Nevertheless, some countries to which your information may be transferred may have levels of protection for personal and other information that are not as high as in your country of residence or business. We may disclose data and information as necessary to enforce our agreements and policies, investigate any claims against UK Casino List, and protect the rights and property of UK Casino List or its agents, employees, and customers. We may also disclose data as we reasonably believe necessary to investigate and protect the security of our software, servers, and other equipment. Additionally, we may disclose or transfer data and information in connection with a sale of all or part of our business or assets, in the event of a change of control of UK Casino List (or any negotiation process regarding these events), or in the event of an insolvency, bankruptcy, or receivership where information is transferred to one or more third parties as part of our business assets. We disclose data and information to our clients, third-party marketing platforms, publishers, and service providers to assist us in conducting tailored advertising, including to display ads on our behalf on unaffiliated web domains or applications based on preferences or interests known or inferred from the data we collect from you. This disclosure of data also allows us to perform cross-device linking (i.e., linking two or more devices believed to belong to the same user for tailored advertising purposes). We may share information (including non-identifiable information and email addresses) with third-party platforms (such as Facebook, Instagram, Snapchat, Outbrain, etc.) for marketing and operational purposes. These social media platforms may independently collect your personally identifiable information and may combine the information we provide with personally identifiable information they collect from you, to which you have given your separate and independent consent directly to them. Any such action and any resulting personally identifiable information are subject to the third party's own privacy policy and are not governed, controlled, or known by us.

CHILDREN

UK Casino List does not knowingly collect personally identifiable information from individuals under the age of 18.

THIRD PARTIES

This privacy policy does not extend to information that you independently provide to third parties through links that may exist on our Site. It is important that you review the privacy policy of any such third party to understand how they collect, use, and store your information. These third parties operate independently and their practices are governed by their own privacy policies, which may differ from ours. Please exercise caution and familiarize yourself with their policies before interacting with or providing any personal information to them.

CHANGES

We reserve the right to update this Privacy Policy from time to time. If so, we will post the updated Privacy Policy on the Site. We encourage you to review this Privacy Policy regularly for any changes. Your continued use of our services and the Site will be subject to the then-current privacy policy. If any modification is unacceptable to you, you may cease using the services and the Site at any time. If you do not cease using the services and the Site, you will be deemed to have accepted those modifications.

COMMENTS AND QUESTIONS

If you have any comments or questions about our privacy policy, please contact us at [email protected].